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In the whirlwind world of fashion, Instagram remains the runway of choice for many influencers to showcase their style, share their journeys, and captivate audiences globally. As we step into 2024, let’s take a closer look at some of Australia’s trendsetting fashion influencers who continue to define and shape the fashion landscape on Instagram.
Top 13 Australian Fashion Bloggers on Instagram in 2024
1. Natalia Kalinowski
About Influencer: Natalia’s journey from modeling for renowned brands like Chanel and LV to becoming a lifestyle and fashion blogger showcases her jet-setter lifestyle and luxury tastes.
- Jet-setting model turned lifestyle influencer.
- Collaborations with high-end brands.
- Shares travel experiences and luxury lifestyle.
Follower Count: 110K Instagram Profile: https://www.instagram.com/natkalinowski/
Website: nataliakalinowski.com
2. Sammy Robinson
About Influencer: An iconic figure in the Australian social media scene, Sammy’s relatable demeanor and entrepreneurial spirit have garnered her a dedicated following.
- Founder of One Mile fashion line.
- Collaborations with leading brands.
- Authentic and engaging content.
Follower Count: 646K Instagram Profile: https://www.instagram.com/sammmyrobinson Website: onemilethelabel.com
YouTube: https://www.youtube.com/@SammyRobinsonMakeup
3. Amanda Shadforth
About Influencer: Amanda’s creative prowess as the Editor of Oracle Fox and her fusion of fashion and art set her apart in the industry.
- Editor of Oracle Fox and designer.
- Fusion of fashion and art in creative works.
- International recognition in luxury fashion.
Follower Count: 666K Instagram Profile: https://www.instagram.com/amandashadforth/ Website: amandashadforthartist.com YouTube: https://www.youtube.com/@AmandaShadforth
4. Curvy Sam
About Influencer: A beacon of body positivity and fashion, Curvy Sam champions plus-size fashion and raw authenticity.
- Body-positive advocate in plus-size fashion.
- Founder of Curvy AU.
- Promotes authenticity and rawness.
Follower Count: 47.1K Instagram Profile: https://www.instagram.com/curvysam/ Website: curvysam.com.au YouTube: https://chat.openai.com/c/bb651a03-2afd-4a00-b82c-92277eec1fb7
5. Stavroula Adameitis (Frida Las Vegas)
About Influencer: Stavroula’s artistic flair spans various mediums, from neon art to textiles, offering a bold and bombastic take on fashion and art.
- Artist and designer with a unique aesthetic.
- Bold and bombastic haute kitsch art.
- Colorful and campy creations.
Follower Count: 22.7K Instagram Profile: https://www.instagram.com/fridalasvegas/
6. Margaret Zhang
About Influencer: A multi-talented powerhouse – filmmaker, writer, model, and Editor in Chief of Vogue China – Margaret continues to redefine fashion with her diverse skill set.
- Multifaceted creative with various roles.
- Editor in Chief of Vogue China.
- Versatility across film, writing, and modeling.
Follower Count: 2M Instagram Profile: https://www.instagram.com/margaretzhang/ YouTube: https://www.youtube.com/c/MargaretZhang
7. Tara Milk Tea
About Influencer: Tara’s kaleidoscopic portrayal of her daily adventures through vibrant visuals resonates with her audience, capturing the essence of travel and lifestyle.
- Vibrant travel and lifestyle documentation.
- Colorful and visually appealing content.
- Influential collaborations with global brands.
Follower Count: 1.3MInstagram Profile: https://www.instagram.com/taramilktea/ Website: taramilktea.co
8. Wengie
About Influencer: Wengie’s versatile talent in music, gaming, and creativity is highlighted in her engaging content and ambassadorship with Revolve.
- Multifaceted talent – music, gaming, and creativity.
- Ambassadorship with Revolve.
- Engaging and diverse content creation.
Follower Count: 2.1M Instagram Profile: https://www.instagram.com/wengie/ YouTube: https://www.youtube.com/@wengiemusic
9. Sara Crampton
About Influencer: Sara’s expertise in curating timeless style is evident through The UNDONE, offering wardrobe essentials that transcend seasons.
- Founder of The UNDONE – a curated multi-brand store.
- Curates timeless and versatile style.
- Emphasis on wardrobe essentials.
Follower Count: 510K Instagram Profile: https://www.instagram.com/harperandharley/ Website: theundone.com
10. Antoinette Marie
About Influencer: Antoinette’s influential fashion presence has garnered attention globally, attracting followers from celebrities to fashion enthusiasts.
- Global fashion influence with celebrity followers.
- Rapid rise in the blogging sphere.
- International impact and recognition.
Follower Count: 1M Instagram Profile: https://www.instagram.com/sydneyfashionblogger/
11. Kaitlyn Ham
About Influencer: Kaitlyn’s fusion of monochromatic minimalism with an offbeat attitude epitomizes her unique take on fashion and self-expression.
- Embraces monochromatic minimalism with an offbeat twist.
- Advocates for creative self-expression through fashion.
- Unique and distinctive fashion sense.
Follower Count: 273K Instagram Profile: https://www.instagram.com/kaity_modern/ Website: thebespokegroup.com.au
12. Kiara King
About Influencer: Kiara’s journey from creating content in her humble digital space to collaborating with global brands showcases her evolution as a digital creator.
- Started as a digital creator and expanded globally.
- Collaborations with esteemed global brands.
- Embraces various genres from fashion to beauty.
Follower Count: 264K Instagram Profile: https://www.instagram.com/lioninthewild/ Website: lioninthewild.com YouTube: https://www.youtube.com/@realkiaraking
13. Sally Mackinnon
About Influencer: Sally and her team at Styled by Sally passionately empower individuals to enhance their personal style, catering to diverse demographics.
- Empowers individuals to improve personal style.
- Diverse styling catering to various demographics.
- Reputable team of experienced personal stylists.
Follower Count: 209K Instagram Profile: https://www.instagram.com/styledbysally/ Website: styledbysally.com.au YouTube: https://www.youtube.com/channel/UCIm3Lrew5dycxtPyqBGjF4g
Conclusion
Australian fashion bloggers on Instagram have evolved into influential figures, each carving their unique niche in the ever-expanding realm of fashion and lifestyle. From models turned lifestyle influencers to artists embracing color and camp, these personalities offer diverse perspectives, inspiring millions worldwide. With their engaging content and visionary approaches, they continue to set trends, redefine style, and resonate with audiences seeking authenticity and creativity in the fashion landscape. As we traverse the ever-evolving world of fashion, these influencers stand as beacons, guiding and inspiring fashion enthusiasts globally.
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